Blast from the Past #95: Rain & BMW—Sheer Driving Pleasure
~ Cloud Cover by Terri :-}, Managing Editor
Hello lovely Clouds,
It was completely accidental that I stumbled over this little jewel this morning: An English-subbed version of the FULL commercial film BMW Meets Truth, starring Rain.
This extremely effective BMW advertisement was one of the first glimpses I got of Rain’s stellar acting abilities. I’m a real fan of the soft-sell entertainment approach, too. So, I gotta give kudos to BMW marketers for being bright enough to use Rain’s draw to sell their cars in Korea.
By the way, did you know that BMW has used the soft-sell, entertainment approach in other markets as well? Yes, they have. In the American market (2001-2002), they presented “The Hire” movies, a series of short films shot by famous movie directors and starring Clive Owens as “The Driver.” These short films were seen by 100 million viewers worldwide. If you’re interested, you can watch “The Hire” movies on BMWblog.com. My personal favorites are: The Follow, Powder Keg, Beat the Devil and Ticker.
In 2005-2006, BMW also released their BMW Audiobooks, which featured four short stories written by several of the day’s popular authors. You can listen to BMW’s podcasts of those four stories on BMW’s Podcast Website. They are also supposed to be available on iTunes for download, but I couldn’t access iTunes’ store this morning. So, I can’t say for sure whether they are or not. But you can check that out for yourself.
When you have some time, please do read about Rain’s entire BMW Meets Truth project in our Sheer Driving Pleasure: Rain meets BMW post. In the meantime, however, please enjoy the full film (in 3 parts) below, which includes the full music video of Rain’s song, “I Still Believe,” courtesy of BMW and yllarablonda on DailyMotion.com.
Terri @cloudusa.wordpress.com :-} / www.cloudusa.org