[NEWS ALERT! AUDITIONS & UPCOMING SHOWS IN 2012!] Kollaboration Atlanta and BEYOND

PLEASE SUPPORT YOUR UPCOMING KOLLABORATION SHOWS, COMING IN 2012!

“Collaboration. It’s an inviting word. One that implies cooperation, coordination, a coming together of like minds in an effort to create something great. But when you spell it Kollaboration, the word becomes something more than great. It becomes empowering.”

Extra, Extra!  Read all about it!  Kollaboration Atlanta is gearing up for their 2012 show!  Auditions will take place on January 28, 2012.  Click here for more information and to access Kollaboration Atlanta 5′s Audition Application.  (Walk-ins are welcome, although audition space for walk-ins is first come, first served.)

For information about other shows across the U.S.A., please visit Kollaboration.org’s Main Website.

Click here to visit Cloud USA’s Kollaboration Atlanta 2011 and Beyond Page for our exclusive report on Kollaboration Atlanta 4′s event, in March 2011, as well as NEWS ALERTS on Kollaboration news and upcoming shows!

Click HERE to see an additional Kollaboration Atlanta 2011 slide show at the top of our Cloud USA Korean Culture in Atlanta page.

Click here to visit Kollaboration’s YouTube Channel!

Please check back often for more updates and information. Thank you!

~ Terri, Managing Editor :-}

[ETA 12/10][구름 8기 (8th Cloud)] A disclaimer from Cloud USA. READ it.

Dear Clouds:

1. Terri and I joined the Korean Cloud as paid members (blue 8th Clouds) for this term (2010—TBD), but Cloud USA is NOT a part of, employed by, nor affiliated with the Korean Cloud (a.k.a. Rain’s official Cloud Fan Club).

2. Cloud USA is NOT affiliated in any way with J.Tune. We have disclaimers to that effect all over this fan site.

3. WE did not open membership to join the 8th Cloud, as only an employee or appointed representative of The Korean Cloud would have the power to do such a thing. The Korean Cloud opened its own membership drive. Terri, myself, and Cloud USA helped English-speaking Rain fans who expressed interest in the membership drive to understand what the Korean Cloud was doing, by providing their rules and as many of the particulars as we could in English. English-speaking Rain fans needed English-speaking advocates to try to bridge the language gap that was preventing them from sharing Rain’s news, following Rain’s career, and joining his sanctioned fan club. Terri and I took it upon ourselves to be one of those bridges, voluntarily and on our own, because we cared and despite the fact that we don’t speak Korean and we are not Korean. We are Americans living in Atlanta.

4. We have no control over the Korean Cloud and we have never claimed to. Officially joining the Korean Cloud is a personal choice (and a risk) that each fan took upon her- or himself, which is what we said repeatedly throughout the March and May recruitments—If you have any doubts, don’t join.

5. We are not responsible for what the Korean Cloud does or does not do. We do not make promises for the Korean Cloud. Please refer back to points #1, 2, and 3.

[15/91 weeks done][Song of the week] 비 Yourself Open Thread for 1/24 – 1/30.

(“Familiar Face” images courtesy of pplui719 and RainHK.)

» You can visit the previous Open Thread HERE. And of course, don’t forget that our Cloud USA Forum is a most excellent place for Rain love, fan communication, and self-expression.

By the way — have you left a message for JiHoon on The Cloud today?

» Our Project page for newbies on how to register for and USE the Official Cloud Rain Fan Club site in S.Korea is HERE.)

°

The Yellow Ribbon for Rain Brigade continues to travel along its tracks like a train with no brakes. Ain’t no fan like a Rain fan, and here’s the proof. Be proud, everyone. Keep racking them up and spreading the word! Thanks for supporting JiHoon and for showing him how very much he is loved.

You can see Private JiHoon’s first letter to his Clouds and fans HERE, in our previous post. ♥

There are two options for sending snail-mail to JiHoon presently. For information on where to send handwritten cards and letters to him in the military, please see our previous posts HERE (military) and HERE (military, official site notice). For cards, letters, and any gifts, do see our post HERE (office admin).

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(EDITED TO ADD 1/30: Lyrics in Korean and Japanese and Cloud USA lyrics in English to this Song of the Week are now HERE!)

SONG OF THE WEEK: “내가 너무 뜨거워서” (naega neomu tteugeowoseo/Korean title) OR “僕が熱くなりすぎて” (boggayeolkunari sugite/Japanese title), off of Rain’s second Japanese album, Eternal Rain (2006). This direct-translates as “I’m Too Hot” in English… but seeing as he’s asking the girl in this song to take him back, that translation (or he) may be a tad off.

Courtesy of happym7 @YT.  (You can also find this video to your right, at the very top of our media blog sidebar.) 

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Rain is Eternal. Where clouds stay gathered, rain will always come. It is inevitable.

— Stephe ^@@^

[ETA: Info] [Cloud USA Announcement] Mrs. Annie Eloise Thornton

[ETA:  We have had some inquiries regarding flowers and such.  Flowers may be sent to the family at the following address:

Mrs. Annie Eloise Thornton
Georgia Memorial Park
2000 Cobb Parkway, SE
Marietta, GA  30060

Her memorial service is scheduled for Sunday.

In lieu of monetary donations, Stephe asks that you pick a needy child in your community and give them something that makes them smile. Be their angel for a moment—in Miss Ellie's honor.]

Mrs. Annie Eloise Thornton

Lovely Clouds,

It is with a heavy heart that I bring you this news.

Last night, after a long and arduous battle against multiple myeloma and breast cancer, Stephe’s mother, Mrs. Annie Eloise Thornton passed away.

Miss Ellie was graced with a gracious spirit and a special soul.  This was never more evident than in her final days, as person after person dropped by to visit and to share their own unique stories of how Stephe’s mom made the world a better place—just by being in it.

Mr. Jimmy Thornton, Sr. and Mrs. Annie Eloise Thornton, wed 54 years.

For 54 years she was the beloved wife to her husband and one true love, Mr. Jimmy Thornton, Sr., a retired Air Force Sergeant.  Miss Ellie and Mr. Jimmy shared a love like no other I have ever witnessed.  Their life together was enriched by each other in exactly the right way.  Their love was palpable, real.  (By the way, when they met, Mr. Jimmy actually stole Miss Ellie away from her boyfriend at the time, who just happened to be the Godfather of Soul, Mr. James Brown.  True story.  I kid you not.  LOL.  So you can just imagine how charismatic Stephe’s dad actually is, right?  :-})

Miss Ellie was a precious mother to her daughter Stephanie and to her two sons Jimmy, Jr. (Yes, Cloud USA’s very own Jim) and Barry Thornton.  Her bond with her children was rock solid, and she was always there for them—no matter what.  Everyone should have a mother like her to count on.  Miss Ellie was also a loving older sister to her sisters Evelyn and Mildred and a devoted grandmother to her grandson Jamiel (JT) Thornton (Stephe’s son).

The love she had for her family was steadfast, but that didn’t stop her from also generously serving as a surrogate mother to many other young people in her family and community who needed her tender, loving care.  Some of her last visitors were from the children she had mentored over the years, children who had lost hope—until Miss Ellie took them under her wing and helped them start believing in themselves again.

The Thorntons renew their vows on their 43rd anniversary.

Miss Ellie was a loyal friend to many other people around her—including me.  She didn’t just treat me like Stephe’s best friend.  Instead, she treated me more like a second daughter, like Stephe’s sister.  One time, about a month or so ago, I was really busy and tired—working some really long hours.  I was so exhausted and overwrought that I hadn’t realized that several days had passed by without my checking in with Stephe.  The phone rings and I pick it up.  It’s Miss Ellie, who proceeds to rake me over the coals for worrying everybody sick.  Next thing I know, I’m promising that I will never ever ever EVER do that again.  EVER.  :-}

One of the most special things Stephe was able to share in recent months with her mom was Rain.  Stephe and her Mom spent many hours traveling to and from doctors’ offices together.  One of the things they did while they were driving around was listen to music.  One day, Stephe decided to put a Rain CD in the CD player.

All it took was one CD and Miss Ellie was hooked.  Stephe said, “Once she got ahold of Rain, that was it.  I couldn’t play any other kind of music in the car—to the point of violence.  Either I put a Rain disc in, or the car wasn’t moving!”  LOL. Her favorite Rain song was “Friends” with TigerJK. Her favorite Rain concert DVD was his 2007 Rain’s World Tour Premiere. She considered Rain a truly amazing young man, and wished for him all the successes that he worked so hard for.

Miss Ellie was a woman full of life and love and laughter.  She will be sorely missed.  Please join me in supporting Stephe and the rest of her family during the trying days ahead.

Thank you,

Terri :-}

P.S.  For awhile we will not be updating the Cloud USA blog as often as we would like to.  We will bring it back up to speed as soon as we can.  Please feel free leave messages for Stephe on this post.  I will make sure she sees them, even if I have to print your comments out and hand deliver them to her.  You may also send her e-mails.  However, please understand that she may not feel like responding to e-mails for awhile.  So, please do not expect a quick response from her.  Thank you.  :-}

Mr. Jimmy Thornton, Sr. and Mrs. Annie Eloise Thornton, wed 54 years.

The Thorntons renew their wedding vows on their 43rd anniversary.

Miss Ellie (and her sister Mildred) at her son’s wedding.

Mrs. Annie Eloise Thornton

Two brave souls step up to try and catch the bouquet. :-}

by Terri@CloudUSA.org

“Don’t just stand there…come on in.”

[lyrics][Song of the week] Eternal Rain: “Because I Was Too Hot.”

— Cloud cover by: Stephe, Managing Editor ^@@^

So the “I’m too hot” mystery statement is solved. And it makes perfect sense.

As you saw, finding lyrics for our latest Song of the Week on the Internet was a no-go. Thank goodness Terri has the Eternal Rain album—what a lifesaver (thanks, chingu!). She scanned the Korean and Japanese lyrics from her album booklet, so that I could type up a hard copy of the Hangeul from that. Absolutely nothing good came from putting the Hangeul into any Internet translator—yuck—and so then it was our colleague JungBae to my rescue, from HelloKPop. (Thanks Jung! You are made of Awesome, buddy.)

Here are the English, Korean, and Japanese lyrics to Track 7, “Because I Was Too Hot” on the Eternal Rain album (his second album released in Japan) in 2006. Hope everyone enjoys them.

Stephe @cloudusa.wordpress.com

Video courtesy of happym7 @YT.

[Iconic Rain] Aljazeera English Reports on South Korea’s Pop Wave

~Cloud Cover by Terri :-}, Managing Editor

I thought I’d share this thought-provoking report from  AlJazeeraEnglish, 101 East, on The Korean Wave.  I found it to be pretty interesting.  I hope you do too.

Although, I must say that the talk about the K-Pop industry needing diversity was a little silly.  Frankly, couldn’t pop music everywhere on the planet use a little more diversity?   But that’s never going to happen.  Why?  Well, the underlying driver of pop music is its popularity, which is mostly manufactured by genius management companies and labels.  Yes, even here in the States.

Here in the U.S.A., raw and extremely talented independent musicians struggle every day for face-time against slick, industry-created flavors-of-the-month.  Just like they do in South Korea.  Recognizing the fact that we need more diversity and originality in entertainment is greatly appreciated, but what does it matter if the powers-that-be don’t think it will sell?  It doesn’t.  Not in the least.

And yes, in case you’re wondering, there is a mention of Rain in this report as the iconic figure we all know him to be.  :-}

Please enjoy.

Terri :-}

Sources:  AlJazeeraEnglish

Written by Terri@cloudusa.org

Awesome K-Pop Moment of the Week: B.A.P.’s Warrior

~Cloud Cover by Terri :-}, Managing Editor

For those of you who have been living under a rock (translation: only looking at Rain or MBLAQ stuff), did you know that a new boy group called B.A.P, from TS Entertainment debuted a few days ago?  Yes, B.A.P is making a huge splash on the K-Pop scene in South Korea right now.  Why?  Because they’ve totally got it goin’ ON.  That’s why.

Which is also why Cloud USA has chosen B.A.P’s new music video of their song, Warrior, as our Awesome K-Pop Moment of the Week.

[Video courtesy of TS Entertainment]

The group’s name, B.A.P, is an acronym for “Best, Absolute, Perfect,” and for once in my life, I wholeheartedly agree.  Every performance I’ve watched of these guys absolutely screams “the best.”  In Korean, the word bap means “food” or “rice”.  And after watching them for awhile, I am totally buying into the concept that B.A.P will be a serious source of sustenance for their fans.  Clever.

In my humble opinion, the makers of this MV did everything absolutely right.  The  production values are awesome.  The combination of hip-hop and dub-step elements gave me an exciting rush.  The Deadmau5-looking creepy bunny, the skulls, the sledgehammering and the other stark elements of the staging created an ominous warrior-like feel that was perfect for the song without making it too dark for a group with members as young as these guys are.  The strong vocals, the incredible choreography, the costuming, the styling mesmerizes.

Even the lyrics of the song are spectacular.  Despite the obviously promotional elements presented at the beginning of the MV, the song is cleverly deceptive (as is most hip-hop).  But if you’re listening carefully, then you can easily imagine a country full of soldiers being oppressed by living under the constant threat of war, a country in desperate need of youthful rebellion.  Intriguing words coming from a South Korean boy group, don’t you think?  Kudos to the collaborators of this song:

• Lyricists: Gang Ji Won, Gim Gi Beom, Bang Yong Guk
• Composers: Gang Ji Won, Gim Gi Beom
• Arrangement: Gang Ji Won

The only complaint I had was with the ending.  What is it with these boy groups and killing somebody off at the end of their music videos?  I mean, why is that necessary?  Sigh.

Another thing that also impressed me was TS Entertainment’s handling of B.A.P’s promotional activities.  The pre-debut buzz on these guys was so strong that they were able to perform their debut showcase in front of 3,000 Korean and international fans.  Not only did TS Entertainment create a nice website for the boys under their label, but they also created a facebook page, and a RootBand page as well.

Currently, they are also featuring Warrior on their YouTube channel.  And believe it or not, their album is now available for purchase on iTunes. Imagine that.  Other companies would do well to emulate TS Entertainment with their own groups (J.Tune Camp and Rainy Entertainment, are you listening?).

Congratulations to B.A.P and T S Entertainment for a job well done.  Go forth and conquer.

Terri :-}

Written by Terri@cloudusa.org

Sources: TS Entertainment

[fanmade] Pure Dancing Pleasure!

~Cloud Cover by Terri :-}, Managing Editor

Well, juiceehott has done it again, Clouds.  Here we have another steamy compilation of Rain and his sizzling moves, edited to Kat Deluna’s Whine Up.

Enjoy.

Terri :-}

Whine Up Lyrics (courtesy of azlyrics.com)

“Whine Up”
(feat. Elephant Man, Ivy Queen)

[Elephant Man]
It’s summertime
Ladies looking hot
Shaking up what they’ve got
Elephant Man and Kat, c’mon[Verse 1]
Senses telling me you’re looking
I can feel it on my skin (Whoa)
Boy I wonder what would happen
If I trip and let you in
Don’t get shook by my aggression
I just might be the one
Let’s skip this conversation
Just whine your body up(Ha Ha Ha)
Don’t wanna wait no more
(Ha Ha Ha)
You got what I’m searching for[Pre Hook]
Cause I’m feeling your vibing
I’m riding high is exotic
And I want you, I want you here
Pull me closer and closer and
Hold me tight to your body
I wanna feel you, I wanna feel you near[Chorus:]
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!A ese nene lo tengo trikiao (oye)
Cuando lo bailo lo bailo de lao
Y lo empujo lo tengo tumbao
Con mis caderas lo tengo amansao wind!

[Verse 2]
Boy keep doing what you’re doing get me hot
Winding up your body you don’t have to stop
My temperature is rising, want you more than before
It’s an animal attraction, whine your body up

(Ha Ha Ha)
It’s the magic on the floor
(Ha Ha Ha)
I don’t wanna wait no more

[Pre Hook]
Cause I’m feeling your vibing
I’m riding high is exotic
And I want you (and i want you too), I want you (and I want you too) here
Pull me closer and closer (closer and closer) and
Hold me tight to your body
I wanna feel you (I wanna feel you too), I wanna feel you near

[Chorus:]
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!

[Elephant Man]
Right here
Whine up your body, bring it to me right here
She’s got the finest body I fear
Shake your booty off
Shake it off in high gear
And she runs her fingers through my hair
And all the black mons got white fear
And she shakes her booty right here
Mow pump up the volume right here

(Woah Woah Woah)
It’s rising
(Woah Woah Woah)
Give me the whine now

C’mon!

[Chorus: 3x]
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!
Whine up, whine up, whine up, oye!

Lo cuero, toca los cueros
Loca e que ta!!

(Pow! :-})

“What clan are you from?”

[fan cams] A fresh look at Rain’s Best Gwangju.

— Cloud cover by: Stephe, Managing Editor ^@@^

Rain’s Korea national concert tour stop in Gwangju, taken during Scorpiola’s trip.

(All fan cams credit: scorpiola / scorpiolabibi @YT. PLEASE do not re-upload to other YouTube channels. Thanks!)

“You.”

“You Already Knew” and “Gwangju Woman.”

Conversation after “Love Song.”

“My Way.”

[clips] MBLAQ check: The Boys bring it on home!

— Cloud cover by: Stephe, Managing Editor ^@@^

HUGE congrats to MBLAQ for winning Number 1 Song on M! Countdown this week, with “This Is War”. With that performance, they certainly deserved it. They were as sharp as tacks and we are so proud of them! And the A+s were in full force. Awesome!

(both videos courtesy of CapsuleHD13 @YT)

[Live HD 720p] 120126 – MBLAQ – It’s war – M! Countdown.

[Live HD 720p] 120126 – Mnet Chart + Winner + Encore – M! Countdown.

[article] A Long Drought (or, when your Ultimate Bias reports to the MMA.)

— ^@@^

Rain Salutes his fans as he reports to the ROK MMA for his 2 year military duty (Source: http://twitpic.com/6ymqkl#.TpPLh4msmv0.facebook; @RainCloudBi)

KPop Kollective 10/11/2011 — written by KDK

A Long Drought (or, when your Ultimate Bias reports to the MMA.)

I didn’t really care about it when it was Hyun Bin. I was slightly waylaid when The Heech did it suddenly. But now, it’s personal.  About thirty minutes ago, Jung Ji Hoon (Rain/비) reported to the Republic of Korea’s Military Manpower Association (MMA) to begin his mandatory two-year conscription.  As I write this, I’m listening to “Instead of Saying Goodbye” and trying not to weep like a school-girl.  Much to my surprise, I think the school-girl in me may win.

As you all know, Rain is my ultimate bias. Besides his dual personality of strong and sweet masculinities, his music got me through some wily times of transition. In particular, his song “My Way” became my anthem in late 2010. A song about Rain’s own path to self-actualization and an announcement of his motto (Endless effort, Endless endurance, Endless modesty), as I played this song over and over again, it ended up as a soundtrack to positive changes in my own life.  It sounds cheesy when I write this, but it was Rain’s music that made me feel like I, too, was free to make my own path (something that I’d forgotten, apparently). And I have – these past two years (the same two years I’ve been listening to Kpop) have been witness to many a change and the realization of dreams and goals.

When folks find out that I like kpop and I tell them Rain is my favorite, they often ask me, “why Rain?” Now, I’m not going to lie and say “abs? what abs?,” and the fact is, I like Rain because he works HARD. Like, HARD. At first it was all “dang, he is killing it on that song ‘Ways to Avoid the Sun,’” but then I started finding videos about his childhood. About him losing his mom. About his tortuous audition with Jin Young Park… not to mention the tom-foolery that none of us would put up with for a movie.   As we move forward in his head-spinning career, we then see of course, that when it comes to the ever-growing transnational nature of Kpop, the fact is that Rain did it all FIRST. It is not lost on me that while the KPK is planning to head to SMTOWN NYC at Madison Square Garden, it was Rain who did it first. It is also not lost on me that while G.NA, Beast and 4Minute visited MTV(K) and were broadcast yesterday, Rain…did it first…for MTV’s Total Request Live (that’s MTV America, y’all).  The first Korean artist to pull a actor/singer/dancer career off ? Hmm mmm, yea, that’s Rain. Let’s not even get into Ninja Assassin… Lots of folks were surprised to know that he was a star in his own right before he snagged the role of Raizo – including his co-star…

I also like Rain because he is smart. Like, SMART. As they say on Tumblr, I SEE WHAT U DID THERE, Rain. He worked the star and military systems like a boss. You see how he worked on a film that afforded him Air Force Training? You see how he wrapped up filming for The Red Muffler/Soar into the Sky/Take Off: Closer to the Sun/WHATEVER IT’S CALLED right before he reported to MMA?! Did you see that?! Yea, that movie won’t release til next year sometime…so he will be in the public eye, as a celebrity, WHILE HE’S SERVING IN THE MILITARY! My UB is a  business *genius*.  I’m not even going to get started on the founding of J.Tune Entertainment or the care and feeding of the hot group, MBLAQ!

This is the thing: I don’t know why I feel compelled to even write about this. It’s not like I didn’t know he was going to go. He’s a Korean male and a Korean citizen; therefore he *must* report. I saw all the reports saying when he was going to head to the military, including the one saying exactly when he was going to go! It just didn’t seem real, I suppose. Seeing him up on that stage at the military gate thanking the fans for their support just did me in. I just kept thinking Color Purple style: “What us gon’ do?!” My only hope is that as much as we’ve seen The Heech here, there, and everywhere in the past few weeks, SURELY Rain will be coming to us live once a week, telling us all about how they hooked him up with his own barracks, mess hall, and laid-out latrine…right? …Right?!

*sigh*

Perhaps you’ve already gone through this with your favorite idol(s). If you have, how did you deal? I mean, I have all of Rain’s music, of course, and I’ve saved all of his videos in special YouTube playlists…and of course when his new movie is available, I’ll watch it as soon as I’m able to. For now, I’m going to do my best to not retreat into a closet with my Ninja Assassin DVD, Rainism CD, and a couple of green glass bottles.

And to Rain, I know your family is proud of you, and that you’ll do your best to train and protect your fellow citizens and defend the Land of the Morning Calm. The KPK – and I – will be here when you return.

FIGHTING (For Real),

Nunee

Source site: KPop Kollective

[past fan account] Instead of acting like a star, Rain was easygoing and friendly. A real person.

— Cloud cover by: Stephe, Managing Editor ^@@^

Remember this lovely back shot of “Raizo” that we posted right before Christmas a month ago?

Well, for those who haven’t run into it yet, here is the fan account that goes along with the picture, by freya1507. Awesome.

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Rain as Raizo

Image and account credit: freya1507 / sexybi & Rain Europe

Source site: Korean Hunks and Rain Bi blogspot

Fan-account Berlin 22.-24.05.2008

Just came back from my trip to Berlin – and this time i saw him.

2008.05.22
We went to the Studios Babelsberg like we did last Aug while he was doing Speed Racer there. The area is quite open for public, cause there is a restaurant inside where you can eat and drink and sit outside, having a good view what is going on. I met there also the guy and the gal again who are working there and with whom i already chatted last year, they did recognize me and were such friendly like last time. They told me everybody from staff and all othere ppl there like him very much he is easy going and friendly. Ninja Assassin is working with nearly 100% the same staff as for Speed Racer. They told me as he was arriving for NA everybody was happy to see him again and he was hugging with the most.

We could walk around quite freely, just not entering anything, we could see the trailer park, the catering, and saw at an open studio door ppl enrolling a green screen, and on the other side we saw a tiny little bit of a set, not very surprising, part of a wall of a Japanese(?) traditional house. And we could look in the open but empty make up trailer, and through the open door of the costume trailer we could see hanging some clothes. I decided to tell this here all openly, cause the Studios have a movie tour where ppl like in Hollywood get driven through the area by an open train, and they could all see the same things. Though this can not be very secret.

But no Rain—no where.

2008.05.23
At that day in the afternoon we got the information where they are shooting right now! Not at the Studios, outside in Berlin. Okay palli palli [빨리 빨리 quickly quickly — Stephe ^@@^] back to Berlin to the set. We arrived there around 5pm, and could see on the first sight, this is the right palce and they are still working.

All there, a lot of cars we saw at the studios before, trailer park, catering, technical staff, security, all what is there when Hollywood is shooting a movie. Though we started to wait outside, the shooting was indoor, no chance to see anything, but the area itself, we had nearly unblocked view on it. At around 7pm the catering was carrying huge amount of water and food inside, so we came to the conclusion, they will not ending shooting such soon. We rushed to the hotel, put on some warmer stuff and were back at around 8:15 pm.

At around 9pm a lot of ninjas started to come out of the set. Real ninjas in the tradtional ninja costume. We get prepared, and more and more excited. And then finally—he appeared and he crossed the area from set to the trailers which is quite far and we had a real good sight on him even though it was not near. He was dressed casual, as you see on the pics of the next day. The hair was black, and same length as we saw before. He looked very dark, i mean his skin. He looked very very tanned, but i think make up. He was in very good mood, kinda not walking more “jumping” like a young boy, and he was waving to somebody at the catering area, from far. He looked relaxed and happy. Think propably the shooting at this day went fine ^^. Then he vanished from sight between the trailers.

We kept on waiting, because we wanted to see him leave the area.

Around 45-50 mins later, he got in his car and the car was approaching the gate we were standing.
I was at the side where he was sitting in the back. (good for me cause all was very fast) The window was open, the light in the back was on, though i had a great sight at him, especially he was putting with both hands his hair behind his ears at this moment. He did not look at us but i have kinda feeling he maybe did open the window for us , i want to believe this. And his skin was back to his normal color.

Finally, not like my trip for Speed Racer, there just Emile

2008.05.24
The next day we decided to give it a try, even though it was saturday, and we arrived there at around 8am in the morning. (the early bird catches the worm)

We could clearly see shooting day again. Already staff there, and cars are coming. As we approached the main gate we recognize the security guy from last day. And we greeted him friendly “Guten Morgen” and he did greet back so we were encouraged to start a chat. He was asking us whom we are waiting for, and we told him. And another security guy was coming, he seemed to be the boss, and we asked him will Rain work today? And he said: “Yes he will!” We went on chatting, they asked us where we are from and how we know about him. They were really impressed. The 2nd one told us, he is a really nice person, very carefree, very friendly. Before the shooting, while the location observing, he went with him all over Berlin. He was very friendly and acted not like a star, acted like normal person.

We kept on waiting, and then… at around 9am his car passed the gate. It was very fast, but i could see him sitting inside, in the back, wearing white t-shirt with blue and red.

The security guy told us, the dressing and make up might take ~1h, which was true. HIHI “painting” him needs a lot of time.

Then ppl appeared and crossed the area, going to set. And then as the last one—he came. Walking calmly, think talking on phone over to the set. Same costume as the day before.This time i managed to take a pic.

When he vanished inside, it was time for us to leave and go for breakfast. (one of the security guys did bring us a cup of coffee from the catering before, how sweet)

At around 1pm we were back (we had to reg as cloud meanwhile). When we reached we could see the staff, and actors having lunch. We could not see him.

At around 2:30 pm ppl started to go back to the set. This time, not the way they took in the morning. We see them come, they turned left and we could see them walking from the back, to a set somewhere behind the hall. We saw the Wachowski brothers walking this way. And Yun the co-actor in ninja costume. A lot of ninjas. Then a person looking like him. Wearing the same costume, all the same but too short legs NOT HIM!—his double! Then after the directors already passed, one appeared—runnig to set. We: is this him ??? why is he late??? But—2nd double—

Shortly after he appeared! and this time we could clearly see it was him. He was again walking calmly, no hurry, same costume, but we just could see him from back. But better as not.

At around 5:30pm we did leave. The security guy told us, he will not walk back to trailers later, he will get picked by car from behind and leaving directly this time. This meant we will not be able to see him properly, though we decided to leave. We were already lucky we saw him 5 times. That was great. And he told us too, that on sunday will be no shooting. Day off for all! On Wednesday they will finish at this set. He told us too.

The security was very very friendly and nice, They did as much they could did for us in their position. Bi’s driver is directly from the Studio, and he was very protective, he always had an eye on us, he watched every step of us.

Though sunday was no shooting, we had off too, to go around in Berlin, going back to the palces Bi was last summer and do our personal-rain-berlin-shooting.

Thanks gals for reading this long account, sorry did not thought it will be that long.

Credit: freya1507/sexybi&RainEurope

[fan made][compilation] The deadly Golden Zipper cometh yet AGAIN.

— Cloud cover by: Stephe, Managing Editor ^@@^

(put “Golden Zipper” in our media blog search box and see how many posts it’s already in, I dare you)

Well, JiHoon dear, you brought this on yourself. You had to know that as much as you’ve been throwing Your Goods both at all of us and all over the place since ADIEU! 2010, someone was bound to put a rare video delicacy like this together. It was inevitable. (And you’re probably thrilled to see it, you’re not fooling anybody, you charmer LOL)

Looks like another one for our It’s Hot In Here page. Aiy, papi. @__@

Have a bucket of ice water sitting by your chairs for this one, Clouds. Hoonie is on fahhhhh-yahhh. ^@@^

[There's no mistaking what he's selling here. It ain't Girl Scout cookies, that's for sure. heheheh — Terri :-} ]

Rain 2011 The Best Show _ 난 또 니가 좋은거야( I love you again)_highlight dance. (courtesy of  cogns0526 @YT)

We hope everyone had a nice 설날 (Lunar New Year’s Day) earlier this week.

 (Image courtesy of rainstorm, Osaka)

Spelled Seolnal but pronounced Seollal.

— Stephe ^@@^

Seollal, Korean New Year (English). (Credit: GatewayToKorea @YT)

[fan made] She gave us a beautiful angel. What a gift.

— Cloud cover by: Stephe, Managing Editor ^@@^

I think you pretty much know who “she” is. ♥

Bi/Rain Mv. (Credit and edit: bedbugg22 @YT)

[clip] MBLAQ check: The Boys show sharp skills during “This Is War” practice.

^@@^ MBLAQ(엠블랙) – ‘전쟁이야(This is War)’ 안무영상 / MBLAQ (MBLAQ) – “It’s a war (This is War) ‘dance video. (Credit: J.Tune Camp / jtunecamp @YT)

[quickie][fan made] Look what we just shared on Facebook…

Cubana!! Road for Rain. ^@@^ Rain in Cuba… (Credit and edit: Soorain @YT)

Cloudy Day: Fan art (and comics), inspired by Rain.

— Cloud cover by: Stephe, Managing Editor ^@@^

No no no, dear JiHoon… you can NOT take your Best throne on base for assembly. LOL

So cute!

([eare]Comics! No. 10 by Rain[eare], Japan)

[article] You’re In The Army Now: The Changing Impact of Enlistment on KPop.

— ^@@^

HelloKPop 1/22/2012 — written by Ceefu

You’re In The Army Now: The Changing Impact of Enlistment on KPop 

There is nothing new about the mandatory military enlistment system in South Korea. Even South Korean male entertainers are subject to the law. While most enlist, some are exempt and a very few avoid it like the plague, the impact of military enlistment on the careers of Korean entertainers is changing. Instead of being a career-killer, entertainers are beginning to see military service as a small part of a long career.

Likely, a favorite actor or singer is in the military right now, was just discharged, or is about to report to South Korea’s Military Manpower Administration (MMA). Notable South Korean entertainers who are currently serving include Rain, Hyun Bin, Lee Jun Ki, Kim Nam Gil, Park Hyo Shin, Kangin and Heechul of Super Junior and Mithra Jin of Epik High. Jun Jin and Andy of Shinhwa were recently discharged, and Kim Joon of T-Max will soon enlist. Sooner or later, Korean male entertainers must serve in the military.

Why? Like Taiwan, Singapore, Israel, Norway and Switzerland, South Korea mandates military service. South Korea maintains an active military presence at the Demilitarized Zone at the 38th parallel that separates North Korea from South Korea because it is technically still at war with North Korea. Instead of a treaty, the two countries signed the 1953 Armistice Agreement, “with the objective of establishing an armistice which will insure a complete cessation of hostilities and of all acts of armed force in Korea until a final peaceful settlement is achieved.” Translation: it’s not over, but we will pretend that it is.

When do men enlist? Information varies on the required age. The World Fact Book states that all males between 20 and 30 are required to serve, while men between the ages of 18 and 26 may volunteer. However, Ask A Korean writes that “all Korean men between the age of 18 and 35 must serve a mandatory military duty. [-EDIT 8/16/2011- As of January 1, 2011, the upper limit for draft eligibility was raised to 37 years of age.]” The term of service varies: 21 months for the Army and Marines, 23 months for the Navy and 24 months for the Air Force.

One might think that entertainers receive special treatment, but it seems they are distributed throughout the military. Wikipedia explains that there are for different grades, including special service, “which is given to individuals that fulfill their military duties as a civil worker amongst civilians.” Heechul is serving as a civil worker, but Rain has active duty.

Just because service is mandatory does not mean that everyone goes.  Individuals can be exempt because of injury or illness. Actor Shin Dong Wook was discharged halfway through his service after being diagnosed with Complex Regional Pain Syndrome (CRPS), which causes sudden, intense pain. Shinhwa’s Hye Sung was exempt due to a recurrent knee injury.

There is no option to be a conscientious objector, or someone who refuses to serve on the basis of religion or conscience. Either you enlist, obtain an exemption or suffer the consequences of avoiding service. For example, when singer Steve Yoo became a naturalized American citizen and avoided service, the Korean government deported him and banned him from the country.

While most entertainers eagerly serve, there are reasons why individuals may not want to. Jeff Yang spoke to Korean b-boys who are not eager to serve:  “[JohnJay Chon, R16 co-organizer] estimates that four out of five b-boys currently competing in South Korea have postponed their service or have illegally evaded their conscription. Chon and [Charlie] Shin, [Chon's business partner] say they know many b-boys who have mutilated themselves to dodge the army. Kim ‘Bang Rock’ Hyun-jin of the Rivers crew says through a translator, ‘Everyone tries to avoid the service.’ Then he switches to English for emphasis. ‘It’s like going to hell.’”

It’s not all fun and games. Ask A Korean describes one common form of treatment:  “This punishment is applied liberally for various causes, such as being slow in marching, losing a soccer game, or overcooking sarge’s ramen.” He then refers readers to the following picture.

Despite this, most male Korean entertainers enlist. One would think that enlistment by music artists or actors would mean the end of their careers. Nearly two years out of the spotlight may cause fans to forget them. But with the rise of Hallyu (Korean wave), individuals have a greater chance of maintaining and continuing their careers.

Stars are more conscious of the impact on their career and see military service as a temporary detour from their plans. When asked about his plans after his discharge in an interview, Rain states, “I’m receiving a number of offers from Hollywood. When I am discharged, I will negotiate with Hollywood-related projects I’ve been pushing off.”

Rain has reason to have a positive outlook on his post-discharge prospects. Several individuals from groups have found success post-military enlistment. Following his military service, Kangta, formerly of H.O.T., not only resumed his singing career, but also became involved in the business side of Kpop as a director at SM Entertainment. Following his military service, Jang Woo Hyuk, also formerly of H.O.T., released I Am The Future with the single, Time Is (L)Over:

Fans are also more conscious of the military service of their favorite entertainers. When Rain reported to MMA, Reuters reported that hundreds of Chinese, Japanese and Malaysian fans showed up to bid him farewell. When Andy of Shinhwa was discharged, Changjos, as Shinhwa fans are called, organized a welcoming party upon his release.

These days, entrances and exists gain more coverage. Fans can track their favorite stars’ entrance and exit from the military. Idols are more popular going in, which may translate into greater recognition coming out. Whereas artists may have feared being forgotten by fans, groups like Shinhwa have established a trend of fans waiting for the ultimate comeback by a group.

As a result, military service does not seem to be a career killer. Today’s Korean entertainers now look forward to resuming their careers after serving their country.

— Article written by Ceefu @HelloKPop

Photo Sources: MIZ, Ask A Korean, allkpop

Video Sources:

Jang Woo Hyuk, Time Is (L)over, http://www.youtube.com/watch?v=8Pa4h9AEbOM

Sources:

The World Factbook, Korea, South, CIA

Military Service Series: Part 1 – Mechanics of Military Service in Korea, Ask A Korean

Transcript of Armistice Agreement for the Restoration of the South Korean State (1953),  Our Documents

Military Service-South Korea, Wikipedia

Jeff Yang, So you think they can break-dance?, Salon

Ask A Korean, You’re Not a Man Until You Survived Military, Ask A Korean

javabeans, Shin Dong-wook contracts rare illness, discharged from army, Drama Beans

Seo Ji-Eun, [Talk Of The Town: Korea]: Steve Yoo Isn’t Coming Back to Korea, Han Cinema

Shinhwa, Wikipedia

Iktae Park, Hundreds See K-pop Star Rain Start Military Service, Reuters

GONI, Rain on his upcoming enlistment, his mother and future plans, allkpop

[quickie][fan made] Rain in Latin news… 100 days and counting!

^@@^ Rain (Bi-비) – [Friends] the 100th day of the military service of Jung Ji Hoon. (Credit and edit:  FIGHTINGxxFTWxx @YT)

[quickie][fan made] Rain, you’ll be the sky…

^@@^ BI RAIN TU SERAS EL CIELO. (Courtesy of Koty0511 @YT)

[quickie][Spanish subs] Rain’s Last of the Best: “One.”

^@@^ Rain – One (Spanish Sub). Courtesy of itsrainismblogSONGS @YT. Please note all credits included in the video.

[quickie][fan made] His swagga’s so tight… Aren’t you fascinated?

^@@^ Rain (bi)~ Feel So Fascinated~ (credit and edit: BiRain625 @YT)

[quickie][fan made] Rain having a blast.

^@@^ Rain ~Having A BLASH~ (credit and edit: Rain0eye1982 @YT)

[CF][Eng captions] Rain’s 55sec J.VJQ commercial spot.

^@@^ [Rain (Bi)비 CF][Eng Sub] 120120 Rain 瑾泉JVJQ new CF (55sec). Credit: hahabaobei625 @ tudou / English Translation & Subbed by scorpiola / scorpiolabibi @YT.

[quickie][fan made] The Power of Rain…

^@@^ Bi, Rain -A Man Who We Love 39. (Credit and edit: JJ / tubetubehawaii @YT)

We’re 2 years old today!

Stephe and Terri gave Cloud USA life. Rain gave it substance. And you, his amazing fans, gave it warmth and made it a home.

There’s nowhere for this community to go but up.

[CF] Rain’s new 55sec J.VJQ commercial spot.

— ^@@^

The 3rd in the series. “Love her, then give her what she wants.”

[Rain (Bi) CF]120120 Rain JVJQ CF_55 sec‬‏. (courtesy of ratoka @YT)

(captures by michi1108)

Rain’s “A Love To Kill” now on DramaFever.

— Cloud cover by Stephe, Managing Editor ^@@^

Just in case you hadn’t heard…

FYI, English-speaking Clouds and Rain fans in the U.S. and Canada… all sixteen episodes of A Love To Kill have now joined Full House and Runaway: Plan B (The Fugitive: Plan B) on the DramaFever K-Drama site. Go immerse yourself in Rain and have fun doing it!

» You can access the A Love To Kill episode page HERE.

[fan mades] Rain tributes: I’m Coming, and Love Story.

^@@^ Bi, Rain Tribute of his song 3 – I’m Coming- / Bi, Rain Tribute of his song 2 -Love Story- (courtesy of JJ / tubetubehawaii @YT)

Revisiting February 2011: Rain is honored with the Korea SA&C Award for World Star.

— Cloud cover by: Stephe, Managing Editor ^@@^

Looks like the Pop Pop Seoul show out of Japan is going back for a look at the 2nd Korea Seoul Art & Culture Awards, which took place a year ago, the night of February 28, 2011. For a translation of what Rain says as he accepts his award, do revisit our previous post HERE.

For more images of the event, revisit our previous posts HERE, and HERE. And enjoy.

RAIN world star 大賞. (courtesy of momorumii @YT)

[opinion poll] Singers you’d like to see perform at the London Olympics this year.

— Cloud cover by: Stephe, Managing Editor ^@@^

Of course, with JiHoon in the military, it’s highly unlikely that he would be able to do that. But Clouds never say never. And it’s an opinion poll. What would it hurt? (Rain started at #199, and has climbed as of this posting to #100.)

So vote. Right HERE. » Singers You’d Like To See Perform at the 2012 London Olympics Opening Ceremonies.

Rain check.

— ^@@^

Just a little Random Rain Goodness from across the Rainiverse today. (courtesy of Rain Diary / Rain Love Song / Rain[eare])

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More ruling the winter at Adidas. (Image: Alladidas / capture: ratoka)

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Fresh MENtholatum shots. (Images: ratoka @The Cloud Photo Board)

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A Soar: Into The Sun on-set shot courtesy of MovieWeek. (Image: ratoka @The Cloud Photo Board)

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Hawai’ian Cloud fan art from January 18. (by BiGrrr @The Cloud Photo Board)

[14/91 weeks done][Song of the week] 비 Yourself Open Thread for 1/17 – 1/23.

» You can visit the previous Open Thread HERE. And of course, don’t forget that our Cloud USA Forum is a most excellent place for Rain love, fan communication, and self-expression.

By the way — have you left a message for JiHoon on The Cloud today?

» Our Project page for newbies on how to register for and USE the Official Cloud Rain Fan Club site in S.Korea is HERE.)

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The Yellow Ribbon for Rain Brigade continues to travel along its tracks like a train with no brakes. Ain’t no fan like a Rain fan, and here’s the proof. Be proud, everyone. Keep racking them up and spreading the word! Thanks for supporting JiHoon and for showing him how very much he is loved.

You can see Private JiHoon’s first letter to his Clouds and fans HERE, in our previous post. ♥

There are two options for sending snail-mail to JiHoon presently. For information on where to send handwritten cards and letters to him in the military, please see our previous posts HERE (military) and HERE (military, official site notice). For cards, letters, and any gifts, do see our post HERE (office admin).

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SONG OF THE WEEK: “Feels So Right”, off of Rain’s second Japanese album Eternal Rain (2006). Mmmmm. What could he be talking about? :)  (I’m just being facetious. Please don’t assume that I don’t know the answer to that question.)

Courtesy of AngelFire781 @YT.  (You can also find this video to your right, at the very top of our media blog sidebar.) 

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Thanks so much, all of you, for the heartfelt comments that you’ve left on Cloud USA for me and Jim, and for the kind things you’ve said about our mom (including Terri in her wonderful post). You have comforted us a lot during this extremely difficult time.

Rain lives by the motto The show must go on, and so it must… but I still need some time right now. The media blog will be back to full force when I’m feeling better. In the meantime, the patience you are showing is really appreciated. ♥ Please enjoy what we do manage to post. ^@@^

Rain is Eternal. Where clouds stay gathered, rain will always come. It is inevitable.

— Stephe ^@@^

[article][Rain/Hollywood] Survey: Foreign fans pick favorite Korean actors.

— ^@@^

(Clockwise from top left) Hyun Bin, Jang Geun Suk, Rain, Siwon, Won Bin and Yoochun (Photos courtesy of www.newsen.com)

The Manila Bulletin 1/17/2012 — by Jonathan M. Hicap

Survey: Foreign fans pick favorite Korean actors

MANILA, Philippines – Arirang TV held an online survey among its foreign viewers and asked them to pick their favorite Korean actors.

Topping the list is actor Hyun Bin, who is described by Arirang TV as an “actor with a thousand faces.”

Hyun Bin started as an actor in Korea in 2003 but it was his role in the hit drama series “My Name is Kim Sam Soon” that brought him fame.

In 2010, he starred in “Secret Garden” which also became a hit and brought him numerous acting actors. Last year, Hyun Bin enlisted in the Korean military and is expected to be discharged in December this year.

Following Hyun Bin is young actor and singer Jang Geun Seuk. He started as a child actor in Korea in 1997.

Jang Geun Suk is best known for his role as a band leader in the drama “You’re Beautiful.” Last year, he released a single in Japan, which debuted at No. 1 spot on the Oricon chart.

Asian pop star Rain is third on the list. He is one of the few Korean stars who have successfully crossed over from singing to acting. He also debuted in Hollywood through the film “Speed Racer” in 2008. He enlisted in the Korean military last October.

Fourth on the list is Yoochun of boy band JYJ. Yoochun made his acting debut in 2005 through the TV series “Rainbow Romance.” In 2010, he starred in “Sungkyunkwan Scandal,” which won him the best new actor awards in the KBS Drama Awards and in the 47th Paeksang Arts Awards. Last year, he starred in “Miss Ripley.”

“Sungkyunkwan Scandal” will be aired in the Philippines this year on ABS-CBN.

Next on the list is Won Bin, who debuted in Korea in 1997. Won Bin became a household name through the drama “Autumn Fairy Tale,” which became a hit in Asia including the Philippines.

In 2010, he starred in “The Man from Nowhere,” which won him several best actor awards in Korea.

Following Won Bin is heartthrob Siwon, member of boy band Super Junior. Siwon is one of the most popular members of the boy band.

He made his debut as an actor in 2004 through the drama “Precious Family.” He got his leading role in 2007 through the drama “Legend of Hyang-dan.”

In 2010, he starred in “Oh! My Lady” and “Athena: Goddess of War” and last year, he starred in “Poseidon.”

The No. 7 most favorite Korean actor on the list is Lee Min Ho. He is best known for his starring role in the hit drama series “Boys over Flowers” in 2009.

The drama made Lee Min Ho a household name and brought him numerous endorsement deals.

In 2010, he starred in “Personal Preference” and last year, he essayed the leading role in “City Hunter,” which will also be shown in the Philippines this year on ABS-CBN.

[article][Rain/Anchor Ice] Beer makers binge on ads.

— ^@@^

The Phnom Penh Post 1/17/2012 — by Don Weinland

Beer makers binge on ads

Whether it is dancing pop stars or plays on national pride, dramatically increasing budgets for beer advertising took Cambodia’s TV sets and public spaces by storm in 2011.

Beer advertising surged 164 per cent year-on-year in 2011, according to data from Indochina Research Ltd, making it one of the fastest-growing areas in Cambodian advertising.

Beer companies spent more than US$5 million on advertising in Cambodia in 2011, $1 million more than ads for cars or food products – and insiders say the beer ad figure is set to continue to increase this year.

In 2011 there were also some of Cambodia’s biggest TV advertising campaigns, attempts from the increasing number of market contenders to brand their brews.

“Beer has definitely become an important part of [the advertising industry],” Mean Samol, Cambodia Brewery Ltd’s deputy marketing manager, said yesterday.

“Beer [advertising] is becoming more and more competitive right now.”

Indochina Research data showed that Thailand’s Boon Rawd Trading International Co Ltd, which owns Leo Beer and Singha Beer, was the biggest beer advertising spender at more than $2 million last year.

Cambodia Brewery Ltd spent about $1.1 million on advertising for Anchor Beer, ABC Stout and Tiger Beer last year, the data showed.

Boon Rawd’s Leo Beer was the ninth-biggest advertising spender among companies and products. Mobile service provider Cellcard spent $2.7 million on ads last year, making it the biggest-spending company.

The newest comer, Khmer Brewery Ltd, hit the market hard in the second half of 2011 with about $512,000 spent on its single product, Cambodia Beer.

One insider said the company will most likely spend more than $1 million on airtime alone in 2012.

Chris Ngiau, Khmer Brewery’s commercial manager, said Cambodia Beer’s advertising budget is poised to be one of the biggest in the country in the next two to three years.

“We will be very aggressive in the next few years,” he said yesterday.

Cambodia Beer kicked off a TV ad campaign with strong nationalistic tones when the brewery launched in early November of last year. In the ad, thousands of Cambodian people join together to form the facade of Preah Vihear temple, the site of a violent border conflict between Cambodia and Thailand less than one year earlier.

“As a symbol there’s nothing more patriotic and more nationalistic than Preah Vihear temple. It just so happens that it’s also on the label of the beer. So we thought this would be the best way to capture this pride,” said Peter Sutherland, executive creative director at River Orchid Advertising, which handled Cambodia Beer’s TV campaign.

“The other thing going for us is the name: Cambodia Beer. You can’t get more Cambodian than that.”

Garnering patriotism is no novel concept in Cambodian beer marketing. Angkor Beer has long used the slogan “My County, My Beer”.

Anchor Beer’s TV advertising campaign in 2011 focused largely on “fun and enjoyment” and incorporated a Hollywood director and Korean pop star Rain, Cambodia Brewery’s Mean Samol said.

Even this ad, however, struck a nationalistic chord with Cambodian viewers, as the world-famous singer says “hello” in the Cambodian language, he said.

“The most important part is that he’s an international star but he’s speaking Khmer,” Mean Samol said, adding that other aspects of last year’s campaign focused on environmental protection, which can also translate into Cambodian pride.

Inside sources said the Anchor ad was Cambodia’s most expensive beer commercial in terms of production costs.

Angkor Beer, which spent about $314,000 on beer advertising last year, ran a TV ad campaign that showed Cambodians helping each other, while Leo Beer’s commercial featured a Cambodian hip-hop star playing football.

At more than $17.6 million as of December 2011, spending on beverage advertising outweighed telecommunications ads by about $4.5 million, according to the data.

Advertising in Cambodia was a more than $100-million industry in 2011, growing 34 per cent compared to the year before, data showed.

Beverage ads hit the number one spending spot in 2010.